Let's Call Her Barbie by Renee Rosen
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Let’s Call Her Barbie reimagines the story of Ruth Handler and her best known invention namely Barbie doll. She was ahead of her time with an idea of a doll that wouldn’t imitate mothers but rather bold women who could be anything. Los Angeles, 1956. Ruth Handler gathers a team of engineers and designers to create a unique doll. She’s had this idea for quite some time and almost gave up on it when she saw this kind of doll in Switzerland. Now, with an example in her hand, she presents it to the team what she wants to recreate. She strongly believes that there is a marketplace for it which is untapped. Along the way, there are many setbacks, but Ruth’s vision is unwavering. After three years of hard work, it doesn’t get any easier at the Toy Fair in NYC. The buyers are not convinced about a doll that looks like a woman. The Barbie launch is a colossal failure, but Ruth strongly believes in TV commercial. When most would give up, despite the Fair failure, she proceeds with commerci...